Making Complex SDGs Content Accessible: The Role of Thammasat Students as TU SDGs Museum Ambassadors

HIGHLIGHTS

  • Bridging Sustainability and the Public: Thammasat University launched the “SDGs for the People” rotating exhibition to translate dense academic research and SDGs concepts into accessible, tangible knowledge for everyone.
  • Students as Knowledge “Bridges”: Ten selected TU SDGs Museum Ambassadors undergo intensive workshops to act as data converters, experience creators, and sparks of inspiration across four thematic exhibition phases.
  • Unleashing Student Potential: The initiative serves as a practical platform for students to master essential workplace skills, including advanced storytelling, interpersonal engagement, real-time problem-solving, and cross-disciplinary teamwork.
  • Exhibition Details & Schedule: Located at SDG Lab, Puey 100-Year Learning Park (Rangsit Campus), the exhibition is open Tuesdays and Thursdays (10:00–16:00), leading up to the official permanent exhibition launch on 28 September 2026.

When discussing the Sustainable Development Goals (SDGs), many view them as distant international policy frameworks that are difficult to understand and access, leaving the general public feeling disconnected and unmotivated to explore them further.

Driven by a commitment to disseminate sustainability knowledge to the public, Thammasat University launched the rotating exhibition “SDGs for the People”. It serves as a centre for gathering research, academic projects, and social services from the Thammasat community, conveying them in a tangible and inclusive manner for everyone.

However, a major challenge arose during the first exhibition phase (Science and Technology), where academic content was dense, large in scale, and intricate, making it difficult for visitors to digest. To bridge this gap, Thammasat University initiated the “TU SDGs Museum Ambassador” project, appointing student representatives as exhibition guides or “bridges” of knowledge to foster positive experiences for visitors.

Introducing the “TU SDGs Museum Ambassador”

The TU SDGs Museum Ambassador project recruited students passionate about communication, selecting 10 finalists to undergo intensive workshops focused on content simplification and storytelling techniques to engage audiences and create positive experiences. To date, two cohorts of TU SDGs Museum Ambassadors have been established:

  • Cohort 1 (November 2025 – February 2026): Assigned to Phase 2 of the exhibition (Social Sciences and Humanities), officially starting their guided tours on 12 November 2025.
  • Cohort 2 (March – August 2026): Assigned to Phase 3 of the exhibition (Health Sciences), currently serving visitors after launching their tours on 24 March 2026.

During their practical work, the Ambassadors fulfil three main roles:

  • Data Converter: Translating complex SDGs data into easily digestible and relatable content for visitors.
  • Experience Creator: Connecting content, experiences, and the audience, as visitors remember experiences and feelings better than numbers or complex facts.
  • Spark: Inspiring and encouraging listeners to take action and transform the world together.

Under the concept “You are not a presenter — you are a bridge”, these students do not merely deliver memorised information; they convey the spirit of knowledge to drive social impact.

A Platform to Unleash Student Potential

The TU SDGs Museum Ambassador project serves as a platform for Thammasat students to unleash their versatile potential. Ambassadors co-develop the exhibition by bringing creativity and fresh perspectives to design learning processes. This enables students to practise essential workplace skills, such as advanced communication (storytelling), interpersonal skills, quick problem-solving, and cross-disciplinary teamwork.

“SDGs for the People” Rotating Exhibition

The “SDGs for the People” rotating exhibition features academic projects and research from university faculty and researchers, fostering a deeper understanding of multi-dimensional SDGs connections among the Thammasat community and the general public across four main phases:

  • Science and Technology: Exhibited from July – October 2025.
  • Social Sciences and Humanities: Exhibited from November 2025 – February 2026.
  • Health Sciences: Currently open for visitors from March – August 2026.
  • Comprehensive Exhibition (Permanent Exhibition): Preparing for an official opening ceremony on 28 September 2026.

The Thammasat community—including faculty, staff, and students—as well as the general public and interested visitors are invited to experience a new approach to sustainability learning at the “SDGs for the People Rotating Exhibition”. Come and support the TU SDGs Museum Ambassadors, a new generation ready to share knowledge, host open exchanges, and inspire everyone in a friendly atmosphere.

The “SDGs for the People” rotating exhibition is open at SDG Lab, Puey 100-Year Learning Park, Thammasat University (Rangsit Campus), on Tuesdays and Thursdays from 10:00 to 16:00. Interested visitors can register via the Sustainable Rotating Exhibition Reservation System.

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Nattanan Srithanasak

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